Who are we?

Selfless Streetwear is more than a brand — it’s about standing true to who we all are. We create clothing for people who carve their own way and refuse to let trends define them. Every piece is unique in design, built on individuality and driven by purpose. With 10% of profits going back to fuel the streets that raised us, we’re here to make an impact where it matters. This is more than streetwear — it’s a community. Rebel the Ordinary. Be the Original.

New product

Designs

Made different

Every design starts with hand-drawn ideas, made to stand out without following the crowd. Each design is its own story — bold, original and unique, just like the people who wear it.

Community

Built together

Selfless isn’t just a brand — it’s everyone who wears it, supports it, and lives it. We’re about loyalty, staying authentic, and backing each other. This is more than streetwear, it’s a community.

The Good We Do

Giving Back

10% of profits go to UK homeless charities — because the streets raised us, and we don’t forget that. Some future products will go even further, with designs made to support specific causes. Small steps, big issues, real impact.